An information model is simply a representation of information that is used to describe a system or process. There are many different synonyms that can be used to describe an information model, depending on the specific context and purpose of the model. Some common synonyms include data architecture, data model, data design, conceptual schema, and information schema. Each of these synonyms is used to describe a different aspect of an information model, such as its structure, content, or purpose. Regardless of which synonym is used, an information model is always designed with the goal of providing a clear and organized view of the information that is being modeled.