This "instilment of conviction," to use Matthew Arnold's expression, is naturally a complex process in that it usually includes argumentation and often employs suggestion, as the next chapter will illustrate.
"The Art of Public Speaking"
Dale Carnagey (AKA Dale Carnegie) and J. Berg Esenwein
The military have also made considerable wealth by the same course, and the consequence was the instilment into every bosom of a consciousness of independence, which was fatal to that strict subordination which ought to be maintained and enforced.
"The Present Picture of New South Wales (1811)"
David Dickinson Mann