Intangible assets are non-physical assets which add value to a business but cannot be physically touched or seen. Synonyms for intangible assets include incorporeal assets, non-physical assets, intellectual property, intangible property, and immaterial assets. These assets can include patents, trademarks, copyrights, brand awareness, customer loyalty, goodwill, and more. Unlike physical assets such as machinery or land, intangible assets can often appreciate in value over time and are an important factor in a company's overall value. It is important for businesses to properly identify and protect their intangible assets to maintain a competitive advantage and ensure their long-term success.