Interactive multimedia refers to the integration of multiple media types, such as audio, video, and graphics, into a cohesive, engaging experience for the user. Some common synonyms for this term include rich media, immersive multimedia, and engaging content. Additional synonyms for this concept include dynamic media, interactive content, interactive media, and mixed media. These terms are often used interchangeably to describe digital content that is designed to be engaging, informative, and visually appealing. Interactive multimedia is used in a variety of applications, including advertising, education, entertainment, and more, and its popularity continues to grow as technology advances and new media formats are developed.