Antonyms for "it's deals" can vary depending on the context. If it refers to a business transaction, antonyms could be "misses out," "loses," or "fails to capitalize." If it refers to something negative, antonyms could be "avoids," "sidesteps," or "ignores." On the other hand, if it refers to a positive or advantageous situation, antonyms could be "disappoints," "neglects," or "misses opportunities." Additionally, depending on the specific industry or field, different antonyms may come to mind, such as "rejects," "declines," or "refuses" in a sales context. It's important to consider the intended meaning and connotations when identifying antonyms for any given word.