The name "Kenneth Lay" is most commonly associated with the infamous Enron scandal that rocked the business world in the early 2000s. However, if we were to consider alternative synonyms for this name, we could focus on different aspects of his persona or his role in society. Words like "business executive", "corporate leader", or even "Enron founder" could be used as synonyms to describe Lay and his position in the business world. These synonyms provide alternative ways of referring to Kenneth Lay without necessarily bringing up the negative connotations associated with his involvement in the scandal.