When addressing an audience, there are a number of ways to express the phrase "ladies and gentlemen" with evolved colloquial language. Some of popular equivalent phrases include "everyone," "guests," "distinguished audience," "friends," "esteemed colleagues," "honorable guests," "esteemed guests" and "dear friends". The intended audience plays a major role in determining the choice of words. Formal occasions like a black-tie event may require a larger, more dignified label while a more relaxed or casual event may involve less formal phrasing. Regardless of the audience or event, there are a wealth of synonyms that can elegantly suit the particular circumstances.