A landing page is a specific web page designed to target a particular audience. When it comes to marketing, creating an effective landing page can help businesses to turn website visitors into customers. However, not all landing pages are identical, and certain words may be more effective at conveying the purpose of the page. Some other names for landing pages include lead capture page, squeeze page, opt-in page, click-through landing page, splash page, and destination page. Each of these alternatives has a unique tone and purpose, but their central goal remains the same: to persuade the consumer to engage with the brand and to convert them into a paying customer.