A "list serv" is an electronic mailing list that allows users to subscribe, send, and receive messages related to a specific topic or interest. However, there are several synonymous terms that can be used to describe this concept. One of the most common alternatives is "mailing list", which emphasizes the email-based nature of the communication. Another term frequently used is "email list" as it highlights the platform employed for exchanging information. Additionally, the phrase "discussion group" highlights the interactive aspect of a list serv, where members can engage in conversations and share ideas. Lastly, some may refer to it as a "forum" to indicate a space for open dialogue and the exchange of views.