In Upper India, Mr. Jeorakhan Lal states such songs are sung at the time of the marriage and are called Naktoureki Louk or the ceremony of the useless or shameless ones, because women, however shy and modest, become at this time as bold and shameless as men are at the Holi festival.
"The Tribes and Castes of the Central Provinces of India Volume II"
R. V. Russell