What is another word for macro environment?
Pronunciation: [mˈakɹə͡ʊ ɛnvˈa͡ɪɹənmənt] (IPA) 
The macro environment refers to the external and uncontrollable factors that may affect an organization's performance. However, it can also be referred to as the general environment, external environment, or remote environment. These synonyms are used interchangeably in business literature but have different meanings in other fields. The general environment includes various factors outside the company, such as demographic, economic, socio-cultural, technological, and political factors. The external environment refers to factors that affect the organization but cannot be controlled, such as regulatory policies, competition, and market trends. Lastly, the remote environment includes factors such as global events, natural disasters, and other events that may have a universal impact.
