Making an impression is a crucial aspect of communication. It means leaving a lasting impact or memory on someone's mind after an interaction. There are several alternatives to the term "makes an impression". One could use the phrase "creates a lasting impact", "leaves a mark", "engenders a reaction", "sets the tone", "shapes perception", or even "establishes a presence". Other words that could be used synonymously include "influences", "affects", "imprints", or "alters". Whatever the choice, it is important to consider the context of the situation and the message being communicated to select the most appropriate synonym.