The antonyms for the phrase "makes buy" are plentiful, ranging from words like discourage, dissuade, and deter to terms like ignore, neglect, and overlook. Instead of pressuring or manipulating someone into purchasing something, one could offer unbiased advice or simply provide information and let the individual make a decision on their own. Alternatively, one could steer them toward a different product, suggest waiting to make a purchase, or suggest finding an alternative solution altogether. By avoiding the use of coercive tactics, individuals can instead build trust and establish positive long-term relationships with consumers, creating win-win situations for both parties involved.