"Dictates," "establishes," and "imposes" are some of the synonyms for the phrase "makes the rules." These words convey the sense of authority and control over a particular situation or domain. "Dictates" implies a forceful imposition of rules or regulations. "Establishes" suggests the creation of a set of rules that would govern a particular system. "Imposes" suggests the application of rules or regulation by force. Thus, the choice of the appropriate synonym depends on the context in which it is used. Nevertheless, all of these words ultimately refer to the act of exercising authority and determining what is allowed or not allowed.