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What is another word for mark something up?

Pronunciation: [mˈɑːk sˈʌmθɪŋ ˈʌp] (IPA)

Mark something up is a common expression used to describe the act of increasing the price or value of something. Nonetheless, there are various alternative synonyms to convey the same meaning. One such synonym is "raise", which denotes the action of increasing the price or value of an item. Another option could be "inflate", which implies inflating the cost of a product or asset beyond its original worth. Similarly, "hike" can be used to describe the deliberate increase in price. Other alternatives include "escalate", "boost", "heighten" or "uplift", all of which capture the essence of marking something up by increasing its value or cost.
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What are the opposite words for mark something up?

The term "mark something up" refers to increasing the price or value of a product or service. Antonyms for this phrase include reducing, decreasing, lowering, deflating, or discounting. These terms imply a decrease or adjustment in the original value of an item or service. For example, a store might choose to lower the prices of its products to attract more customers. Similarly, a business may choose to deflate the value of a service to stay competitive in the market. In contrast, marking something up can result in increased profits, but it also risks alienating customers who perceive the new prices as unjustified. Overall, antonyms for "mark something up" help to balance the pricing and value of goods and services while considering customers' needs and preferences.

What are the antonyms for Mark something up?

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