What is another word for market fragmentation?
Pronunciation: [mˈɑːkɪt fɹˌaɡməntˈe͡ɪʃən] (IPA) 
Market fragmentation refers to a situation where a particular market is divided into several small segments, each serving a specific set of customers. Some synonyms for market fragmentation include market diversification, market proliferation, market decentralization, and market segmentation, among others. The term is widely used in business and marketing to describe the fragmentation of a market as a result of the emergence of new technologies, changing consumer trends, and increasing competition. In such a market, companies need to tailor their products and services to the needs of each specific segment to remain relevant and competitive. Market fragmentation can create both opportunities and challenges for businesses, depending on their ability to adapt to the changing market dynamics.
