A media analyst is a professional who studies media trends, scrutinizes media activities and offers expert analysis on media data and insights. There are several synonyms used to refer to media analysts based on their area of expertise and the media platform they specialize in. Some of these synonyms include media researcher, media strategist, social media analyst, digital media analyst and communication analyst. Media researchers conduct in-depth studies on media consumption patterns and trends. Social media and digital media analysts specialize in analyzing data from digital media platforms such as social media, websites and blogs. Communication analysts focus on analyzing media communication strategies and their impact on the target audience. These synonyms highlight the diverse roles and functions of media analysts in today's information-driven society.