The term "media market" refers to the geographical area where media companies operate and compete for consumers. There are several synonyms for this term, including "broadcast market," "media region," and "communication zone." The term "marketing territory" is also sometimes used to describe the area where advertising and promotional efforts are focused. Other possible synonyms for "media market" include "media coverage area," "viewer or listener market," and "media trade area." No matter what term is used, these phrases all describe the same basic idea of a specific region where media outlets and advertising agencies are trying to reach and engage with a particular audience.