Moral purchasing refers to a consumer's conscious effort to buy products that align with their ethical and social values. Synonyms for the term moral purchasing include ethical consumerism, conscious consumption, responsible consumption, and sustainable shopping. Ethical consumerism is a movement aimed at encouraging consumers to purchase products that are sustainable, eco-friendly, and produced using fair labor practices. Conscious consumption refers to the practice of buying products that have a low impact on the environment and promote social responsibility. Responsible consumption emphasizes the importance of taking responsibility for one's impact on the planet by purchasing products that are socially and environmentally responsible. Sustainable shopping involves choosing products that are environmentally friendly and have a low impact on the planet.