The term "more branded" can be replaced with a variety of synonyms that convey similar meanings. Some options include "established," "recognized," "popular," "trustworthy," "reputed," "well-known," and "familiar." These words all suggest a level of recognition and reputation for a business or product, indicating that it has gained recognition and established trust among consumers. Using these synonyms in place of "more branded" can add variety and nuance to written and spoken language, while still conveying the same message. Ultimately, the choice of synonym will depend on the specific context in which it is being used.