The phrase "more quantitative" refers to something that is measurable, numerically precise, and analytical. The antonyms of this word are qualitative, subjective, and intuitive. Qualitative research involves exploring the quality and character of a phenomenon, rather than its quantity. It often involves open-ended interviews, observations, and case studies, as opposed to surveys or experiments. Subjective analysis is based on personal opinions, emotions, and impressions, rather than objective data. It relies on intuition and interpretation, rather than hard evidence. Therefore, when comparing qualitative and quantitative research, it's essential to consider the strengths and weaknesses of each approach and choose the one that suits the research question and objectives.