The phrase "MTV generation" is often used to describe those who grew up in the 1980s and 1990s, when the music television channel was a cultural force. However, there are many other ways to refer to this demographic. Some might call them the "pop culture generation" or the "video generation," while others might use terms like "millennial" or "Gen Xer." Alternatively, one could focus on the music aspect and describe them as "80s or 90s kids" or "fans of New Wave," "grunge," or "hip hop." Ultimately, the terminology used may vary depending on context and personal viewpoint, but all these terms capture the essence of a cultural moment that continues to resonate today.