Narrowcasting is a term that refers to the practice of targeting a specific audience with tailored information or content. It can also be used as a synonym for niche marketing or audience segmentation. Other synonyms for narrowcasting include target marketing, personalized marketing, and micro-segmentation. The concept of narrowcasting is widely used in the fields of advertising, broadcasting, and digital marketing. By reaching out to a specific audience, businesses can effectively tailor their messaging and products to meet the unique needs and preferences of that group. This can result in higher engagement and conversion rates, increased brand loyalty, and ultimately, greater success.