His associates are the ascendant racist and neo-fascist movements of our time. He was a means to repackage their hatred for a certain demographic: as edgy, trendy, cool. Performative fascism, if you like. That’s why they call themselves the "alt-right", after all: allowing them to cloak themselves not as a renaissance of fascist movements that have produced only human carnage in their previous incarnations, but as a sexy in-group and subculture that all the new cool kids are part of.
Milo Yiannopoulos