Nicotinate is a term used to refer to the salts or esters of nicotinic acid, also known as niacin. Some common synonyms for nicotinate include niacinamide, nicotinamide, and niacin esters. Depending on their chemical structure, nicotinates can have different properties and applications. For example, niacinamide is often used in skincare products to improve skin texture and reduce fine lines, while nicotinamide riboside has shown potential as an anti-aging supplement. Other examples of nicotinate compounds include inositol hexanicotinate (used to lower cholesterol), nicotinate adenine dinucleotide (important for energy production in cells), and nicotinyl alcohol (used in chemical synthesis).