What is another word for non starters?
Pronunciation: [nˈɒn stˈɑːtəz] (IPA) 
Non starters are often referred to as enterprises that have failed to achieve their planned goals or projects that never got off the ground. Many synonyms for the term exist that are commonly used depending on the context, such as non-starter, failure, non-achiever, and flop. Other similar idioms include a damp squib, a dead duck or a false start. A project that failed to lift off can also be called an unsuccessful venture, whilst something that never had any chance of success could be referred to as a lost cause. Whatever the term used, non starters are indicative of a lack of effort, resources or luck.
