There are several synonyms for the phrase "normal cost," including standard cost, regular cost, expected cost, and customary cost. All these phrases refer to the cost that is typically associated with a particular product or service. This cost takes into account all the expenses that are necessary for producing the product, such as labor, raw materials, and overhead expenses. The normal cost of a product or service is important for businesses as it helps them determine the price they should charge and the profit they can expect to make. Knowing the normal cost can also help businesses identify areas where they can cut costs to increase profitability.