The "normal rate of return" refers to the expected return on investment that is considered acceptable in a given market or industry. Depending on the context, this term can be referred to by various synonyms, including benchmark return, average return, target return, and expected yield. While each of these terms has slightly different connotations, they all refer to the typical or anticipated rate of return that investors can expect to earn on their investments. By understanding these synonyms for the "normal rate of return," investors can better navigate the complexities of the financial markets and make informed decisions about their portfolios.