When we want to describe someone or something as not deserving, we might use terms like "unworthy," "undeserving," or "ineligible." Another phrase that can convey a sense of not deserving is "unmerited." This suggests that the person or thing in question has not earned or deserved the benefits or praise they are receiving. "Unearned" is another related term that can be used to describe someone who has not put in the effort or shown the qualities necessary to merit a reward or recognition. Other potential synonyms for "not deserving" could include "unfounded," "unjustified," or "unearned".