There are many synonyms for the term "ordinary joes" that can be used to describe average or unremarkable people. Some options include "regular folks," "commoners," "plain Janes and Joes," "everyday people," and "the masses." These terms emphasize the idea that these individuals do not have any particular talents or standout characteristics that make them exceptional. However, using these types of synonyms can also imply a certain level of relatability and universality, as many people may see themselves reflected in these descriptions. Ultimately, the choice of synonym depends on the specific context and tone of the message being conveyed.