Paranomasia is a figure of speech that uses a play on words. It is often referred to as punning or wordplay. Synonyms for this term include wordplay, pun, play on words, clever word use, double entendre, and wit. Depending on the context, other words that can be used interchangeably with paranomasia include quip, jest, gag, and joke. Regardless of the term used, this linguistic technique is often used to create humor, evoke emotion, or emphasize an idea. It requires a thoughtful ability to manipulate language for a particular effect, and it is a useful tool in writing, public speaking, or comedy.