When we talk about "personal attacks," we usually refer to verbal or written insults targeted at an individual. There are many other synonyms for this term that can be used to express the same idea, with some of the most common being: verbal abuse, character assassination, name-calling, belittling, disparagement, abuse, derogatory remarks, defamation, vilification, and insults. Using these alternative phrases can help you express the same idea in a different way, making your writing or speech more varied and engaging. However, it's important to remember that all of these terms include negative language and can be hurtful, so it's important to communicate with kindness and respect.