Personalising typically refers to tailoring something specifically to an individual's taste or needs. Synonyms for personalising include customising, adapting, tailoring, individualising, and custom-tailoring. These words all suggest a similar concept of making something unique and personalised for a specific person. Other related synonyms include personalisation, customisation, bespoke, and made-to-order. Whether it's clothing, software, or a marketing campaign, personalising is often an important aspect of providing a positive experience for the individual. By understanding their preferences and needs, personalisation can greatly enhance the usefulness and effectiveness of the product or service being offered.