When it comes to finding synonyms for the phrase "place itself," there are a few options to consider. For example, "location" is a commonly used synonym for "place," which emphasizes the physical space in which something is situated. "Site" is similar, but it can be used to refer to a specific area or spot within a larger location. "Locale" is another option that emphasizes the cultural or social context of a place. "Venue" is often used to describe a place where events or performances take place, while "destination" implies a specific goal or purpose for visiting a place. Ultimately, choosing the right synonym for "place itself" will depend on the specific context of the sentence and the intended meaning.