The term "popularly priced" refers to products, services or goods that are affordable or moderately priced. Its antonyms include "expensive", "luxurious", "premium", "high-end", "upscale", "lavish" and "exclusive". Instead of being affordable, these products are designed and marketed for the more affluent consumer. Some people associate these types of goods with higher levels of quality, while others see them as unnecessary expenditures that lead to conspicuous consumption. In contrast, popularly priced products are often bought by the masses and are associated with accessibility, convenience and practicality. Ultimately, which type of product to purchase is dependent on one's personal preferences and financial situation.