Point of Sale Materials, also known as POSM, refer to the various marketing materials present at a retail store's point of sale, such as shelves labels, flyers, brochures, product samples, and more. These items serve to increase the visibility and appeal of the merchandise being sold, ultimately boosting sales and profitability. Synonyms for POSM include point of purchase materials (POP), retail displays, shelf talkers, hangtags, window clings, and promotional signs. All of these terms can be used interchangeably with POSM, depending on the specific marketing materials used by the retailer. Regardless of the terminology used, POSM is an important tool for any business looking to grow its sales and customer base.