Predatory pricing is a business strategy that is widely used by companies to gain dominance over their competitors. However, it has earned a bad reputation in the business world because of its unethical nature. Therefore, there are many synonyms that have been developed for this term to express the same meaning without the negative connotation. Some of the synonyms include undercutting, price war, aggressive pricing, lowball pricing, and cutthroat pricing among others. These are all terms that refer to the strategy of reducing prices to gain a larger market share and push out other competitors. However, using these terms instead of predatory pricing helps to avoid the negative associations that come with the term.