When it comes to television programming, the term "prime time" is commonly used to refer to the hours when the most viewers are expected to be tuned in. However, there are several other words and phrases that can be used to convey the same idea, including peak hours, high time, rush hour, and busy time. Some other similar terms that are often used in the context of television broadcasting include flagship time, peak viewing time, and key time. Regardless of which term is used, the underlying message is clear: this is the time of day when the most eyes will be on the screen.