What is another word for primetime television?
Pronunciation: [pɹˈa͡ɪmta͡ɪm tˈɛlɪvˌɪʒən] (IPA) 
Primetime television refers to the hours of the day when the majority of viewers are watching TV. It is the time slot during which television networks air their most popular and highly rated programs. Synonyms for primetime television include peak viewing time, evening programming, night-time television, and prime-time lineup. These are all used to describe the period of the day when viewers are most likely to tune in, making it the most valuable advertising space. Shows that air during primetime usually receive the most attention and funding from networks, often attracting high-profile celebrities and large production budgets.
