When someone is being promoted too much, it can be difficult to find the right words to describe the situation without sounding negative or critical. Some synonyms that can be used to convey the idea of excessive promotion include overselling, hyping, exaggerating, overemphasizing, pushing too hard, and overpromoting. These words suggest that the focus is on promoting something or someone beyond what is reasonable or justified, often leading to disappointment or disillusionment. It's important to remember that promotion is not the same as achievement, and that true success is based on merit and hard work, rather than just hype and promotion.