Public relations exercise is a term mostly used in the business world to refer to activities aimed at enhancing an organization's public image. However, there are multiple synonyms for this term, such as reputation management, branding exercises, publicity stunts, media relations, and strategic communication. Reputation management involves managing a company's image and enhancing its credibility. Branding exercises refer to activities aimed at creating a positive image and brand identity. Publicity stunts are designed to catch people's attention and generate publicity. Media relations involve engaging with journalists and reporters to promote positive coverage. Strategic communications refer to a planned communication approach aimed at a specific audience to achieve a desired outcome. Overall, these terms all refer to the same concept - managing an organization's public image.