A publicity person is an individual in charge of managing and creating public awareness for a person, organization or brand. Synonyms for a publicity person include publicist, PR specialist, image consultant, media manager, marketing expert, communications specialist, brand manager, advertiser, and promoter. While each term has nuances in meaning, they all refer to individuals whose primary responsibility is to craft and execute effective messaging strategies for their clients. Whether in the sphere of entertainment, business or politics, a skilled publicity person can make or break a public image, and their role is integral to maintaining a positive reputation in the public eye.