The phrase "pulling for" typically means to support or cheer for someone or something. However, there are several synonyms that can be used in its place. One option is "rooting for," which conveys a similar sense of encouragement and hopefulness. Another possibility is "backing," which can be used to indicate strong support or advocacy for a particular person or cause. "Cheering on" and "encouraging" are also viable substitutes for "pulling for," and may be especially appropriate when used in sports or other competitive contexts. Ultimately, the best synonym will depend on the specific context and the tone or emotion you want to convey.