There are several different phrases that can be used as synonyms for the term "quality assurance steering group." These may include "quality control oversight committee," "process improvement task force," or "product development quality council." Other potential phrases might include "sustained excellence management team," "customer satisfaction review board," or "continuous improvement initiative leaders." Ultimately, the specific term used will depend on the goals and objectives of the organization in question, as well as the specific nature of the quality control or assurance initiatives being developed or supervised by the group. Regardless of the name, however, the overarching goal of such committees or teams is always to ensure high levels of quality and consistency in all aspects of the company's products or services.