A quality baseline refers to a set of predetermined standards and criteria that serve as the reference point for measuring the level of quality in a project or product. Synonyms for quality baseline include performance standards, benchmarking measures, quality metrics, quality indicators, criteria for excellence, quality criteria, and quality assurance guidelines. These terms all denote a standard of quality against which the actual performance or outcomes can be compared. By establishing a quality baseline, organizations can ensure that their products and services meet or exceed customer expectations and industry standards, which in turn increases customer satisfaction and brand loyalty.