Quality objectives are the measurable goals that define the standard of excellence a company wishes to achieve. Synonyms for quality objectives include performance goals, high standards, quality aims, targets, and outcomes. Companies often use quality objectives to benchmark their performance and ensure that their products or services meet or exceed the expectations of their customers. In addition, quality objectives can be seen as a way to continually improve processes, reduce waste and minimize errors. Having clear and defined quality objectives can help companies stay focused, motivated, and on track to achieve their goals. Ultimately, quality objectives are an essential component of any successful business.