The expression "ran things" can be replaced with various synonyms that bring out different aspects of the idea. For example, if one wants to emphasize the controlling aspect of running things, synonyms such as managed, regulated, directed, or organized can be used. Alternatively, if one wants to convey a sense of leading or guiding people, synonyms like oversaw, presided over, supervised, or chaired are more appropriate. The phrase "called the shots" suggests a powerful controlling role, while "handled the reins" or "took charge" depict a decisive leadership position. Therefore, depending on the context and desired meaning, one can use diverse alternatives for the phrase "ran things".