Rational pricing can be described using different synonyms like logical pricing, reasonable pricing, fair pricing or sensible pricing. The term is used to describe the practice of pricing products or services based on their production costs and market demand. This is a deliberate and calculated approach that aims to ensure that prices are fair to customers while still generating revenue for the business. By using synonyms like logical, reasonable, fair or sensible, rational pricing emphasizes the importance of being objective and pragmatic when setting prices. Adopting this approach results in a pricing strategy that is profitable, sustainable, and beneficial to both customers and businesses.