A re-tailer is a person or business that sells products to the end consumer. However, there are many synonyms for this term, including merchant, dealer, vendor, seller, reseller, distributor, and business owner. These terms all refer to individuals who make a profit by selling goods to individuals or businesses. Each synonym has a specific connotation, with a merchant typically being associated with a diverse range of products, while a reseller deals with previously owned products. Regardless of the word used, all synonyms for retailer describe an important role in the supply chain, bringing products from producers to consumers.