What is another word for rebrand?
Pronunciation: [ɹɪbɹˈand] (IPA) 
When a company decides to take a fresh approach to its brand, it might choose to rebrand. There are several synonyms for this term, including brand makeover, brand redevelopment, brand reconstruction, and brand repositioning, all of which mean to revamp and update a company's public image. Other options include brand metamorphosis, brand transformation, and brand modernization. No matter the word used, it all comes down to the same idea: taking a new angle on the company's vision and staying consistent with it across all brand assets. In today's competitive market, rebranding has become an essential tool to keep businesses in touch with their customers.
